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Todd indorses a check,"Pay to Interstate Trucking if they deliver the lumber by May 1,2013." This is
Selling Proposition
is a unique feature or benefit that makes a product or service stand out from its competitors, also known as a Unique Selling Proposition (USP).
Advertising Campaign
A series of coordinated advertisements with a unified theme or message aimed at promoting a product, service, or brand over a specific period.
Effective
Achieving the intended result or having an intended impact, often used to describe strategies, methods, or products.
Public Relations
The management of communication between an organization and its publics to build, manage, and sustain its positive image.
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