Evaluating a Product Idea to Determine Its Likelihood of Success

question 71

Multiple Choice

Evaluating a product idea to determine its likelihood of success is

• A) product screening
• B) estimating
• C) technological forecasting
• D) product windowing
• E) product evolution

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Definitions:

Satisficing

The process of choosing an adequate solution that meets minimum criteria, often used in decision-making when an optimal solution is unfeasible.

Overconfidence

The state of being overly convinced of one's abilities or correctness, often without sufficient reason or justification.

Decision Rule

A guideline or criteria set for making choices among alternatives in a decision-making process.

Nonprogrammed Decision

Decisions made in response to situations that are unique, are poorly defined and largely unstructured, and have important consequences for the organization.