Which of the Following Is an Example of a "Back

question 21

Multiple Choice

Which of the following is an example of a "back room" operation for an airline company?

• A) serving food and drinks to passengers
• B) collecting tickets and checking passengers in at the gate
• C) loading luggage onto the airplane
• D) demonstrating use of the seat belt and other safety features of the airplane
• E) assisting passengers in getting off of the plane

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Definitions:

Primary Data

Data collected firsthand for a specific research purpose, through methods such as surveys, interviews, or experiments.

Syndicated Data

Data available for a fee from commercial research firms such as Information Resources Inc. (IRI), National Purchase Diary Panel, and Nielsen.

Sample

A group of customers who represent the customers of interest in a research study.

Marketing Research

Marketing Research involves gathering, analyzing, and interpreting information to aid in making informed marketing decisions.