Given the Following Data,use Exponential Smoothing (α =

question 52

Multiple Choice

Given the following data,use exponential smoothing (α = .1) to develop a demand forecast for period 3.Assume the forecast for the initial period is 500.What is the forecast?

• A)569
• B)470
• C)541
• D)551
• E)479

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Definitions:

Customer Segments

Distinct groups of people who share similar needs or characteristics targeted by a business's products or services.

Segmented Market

A market divided into groups according to customers’ different needs and problems.

Mass Market

Refers to the large, general group of consumers that products are aimed at, not tailored to specific niches.

Nondiscriminating Consumers

Customers who do not show preference or bias towards products based on brand, appearance, or other superficial factors, focusing instead on functionality or value.