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The Ahluwalia-Chenery Welfare Index
Positioning Statement
A brief description that highlights how a brand or product uniquely meets the needs of its target market, differentiating it from competitors.
Premium-priced Automobile
Vehicles sold at a price above the average market rate due to their perceived quality, brand prestige, luxury, or performance features.
Niche Positioning
The strategy of targeting a specific, often small, segment of the market with tailored products or services, aiming to meet unique needs or preferences.
Extreme Sports Themes
The incorporation of extreme sports elements into various contexts, like marketing, to appeal to audiences interested in high-risk activities.
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