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Joseph Goldstein conducted one of the first studies of police discretion, in which he concluded that
Initial Sales Call
The first contact made by a sales representative to a potential customer, aiming to introduce the product or service and gauge interest.
Inbound Marketing
Marketing activities that draw the attention of customers through blogs, Twitter, LinkedIn, and other online sources, rather than using more traditional activities that require having to go out to get customers’ attention, such as making a sales call.
Preapproach Stage
A phase in the sales process where research and planning are conducted before making initial contact with a prospective customer.
Sales Presentation
A speech or demonstration by a salesperson to introduce a product or service to potential customers, aiming to generate interest and close a sale.
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