Examlex
A shortened form of the ledger is called a ________.
Mixed Branding
a strategy where a company markets products under several different brands, often catering to different market segments.
Own Market
A term referring to the market where a company sells its products or services, often in contrast to competitor markets.
Reseller
An entity or person who buys products or services to sell them, rather than to use or consume them personally.
Multibranding
The marketing strategy that involves a company using two or more brands to market similar products or services to different segments.
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