In the Equation R =

question 19

Multiple Choice

In the equation R =
+ U,the three symbols stand for:

• A)average return,expected return,and unexpected return.
• B)required return,expected return,and unbiased return.
• C)actual total return,expected return,and unexpected return.
• D)required return,expected return,and unbiased risk.
• E)risk,expected return,and unsystematic risk.

Distinguish between B2C and B2B e-commerce models.

Define and analyze business segments.

Understand the concept of brand loyalty and its significance in competitive markets.

Grasp the strategy of glocalization and its application in international business.

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Definitions:

Transformational Project

An initiative that fundamentally changes the nature, direction, or functioning of an entity, often involving comprehensive restructuring.

Two Faces of Power

A theory suggesting that power in politics operates on two levels: decision-making and agenda-setting, where the latter can effectively control which issues come to the foreground.

Bachrach and Baratz

Scholars known for their work in political science, particularly on the second face of power, which involves the ability not just to make decisions but to control the agenda and prevent certain issues from being discussed.

Political Elites

A small group of people who hold significant power and influence in a political system, often shaping policies and decisions.