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You have plotted the data for two securities over time on the same graph,i.e.,the monthly return of each security for the last 5 years. If the pattern of the movements of each of the two securities rose and fell as the other did,these two securities would have:
Brand's Position
involves the unique place a brand occupies in the minds of consumers, distinguishing it from competitors in terms of attributes, benefits, or values.
Re-launching
The act of reintroducing a product, service, or brand to the market with significant updates or changes to its presentation, formulation, or positioning.
Refreshing
The act of renewing or reviving something to make it more interesting, engaging, or up-to-date.
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