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We routinely assume that investors are risk-averse return-seekers; i.e.,they like returns and dislike risk.If so,why do we contend that only systematic risk and not total risk is important?
Physiological Needs
The basic human requirements, such as food, water, and sleep, as identified in Maslow's Hierarchy of Needs.
Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow that depicts a five-tier model of human needs, arranged in a hierarchy from basic (physiological) needs to higher-level (self-actualization) needs.
Starting Point
the initial position, condition, or phase from which movement, development, or evaluation begins.
Long-Term Leadership
The vision and strategy applied by a leader to ensure sustainable success and growth of an organization over an extended period.
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