Which Is a More Meaningful Measure of Profitability for a Firm,return

question 8

Essay

Which is a more meaningful measure of profitability for a firm,return on assets or return on equity? Why?

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Definitions:

Politically Liberal

Describes a set of political beliefs emphasizing individual rights, democracy, and support for socially progressive policies.

Central Route

A cognitive processing path used in persuasive communication that involves careful and thoughtfully analyzing the content of the message.

Fundamental Attribution Error

The tendency to overestimate the effect of disposition or personality and underestimate the effect of the situation in explaining social behavior.

Personal Traits

characteristics or qualities that define an individual's personality and behavior.