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Target costing involves much more up-front work than cost-based pricing.
Personal Factors
Individual attributes such as personality, beliefs, and experiences that influence one's behavior and perceptions.
Peter Principle
A theory suggesting that people are promoted to their level of incompetence in a hierarchical organization.
Primacy Effect
The tendency to remember and give greater importance to information that is encountered first in a sequence.
Self-Serving Bias
A common cognitive bias where individuals attribute positive events to their own character but attribute negative events to external factors.
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