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Merry Toy Company makes toy airplanes.One plane is an excellent replica of a 737; it sells for $8.Joyous Airlines wants to purchase 15,000 planes at $4 each to give to children flying unaccompanied.Costs per plane are as follows:
No variable marketing costs would be incurred.The company is operating significantly below the maximum productive capacity.No fixed costs are avoidable.However, Joyous Airlines wants its own logo and colors on the planes.The cost of the decals is $0.05 per plane and a special machine costing $2,000 would be required to affix the decals.After the order is complete, the machine would be scrapped.Should the special order be accepted
Field Notes
Written records made by researchers or practitioners during or after their observation of a specific phenomenon or social setting.
Online Ethnography
The study of cultures and communities through their online interactions and presence, adopting ethnographic methods for the digital environment.
Hypermedia Ethnography
A research method that combines ethnographic study with the use of hypermedia tools (e.g., audio, video, and web links) for data collection and analysis.
Ethnographic Record
A detailed collection of observations, notes, interviews, and artifacts gathered by researchers studying cultures and communities.
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