Examlex
Select the appropriate item for each of the definitions listed below.
-sales revenue − cost of goods sold
Prepurchase Cognition
The thought processes and considerations consumers engage in before making a buying decision, including evaluation of alternatives and product information.
Problem Recognition
The initial step in the consumer decision-making process where the consumer identifies a need or problem requiring a solution.
Alternative Evaluation
The process consumers go through to assess the benefits and drawbacks of different options before making a purchase decision.
Information Search
The process consumers engage in by looking for data about products or services to make an informed purchasing decision.
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