What Is the Group of Underwriters Called Who Share Both

question 19

Multiple Choice

What is the group of underwriters called who share both the risks and the marketing responsibilities for a securities offering?

• A)venture capitalists
• B)dutch auction group
• C)syndicate
• D)underwriting cartel
• E)firm commitment group

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Definitions:

Behavioral Segmentation

A segmentation method that divides customers into groups based on how they use the product or service. Some common behavioral measures include occasion and loyalty.

Geographic Segmentation

A marketing strategy that divides the market into different geographical units such as countries, regions, cities, or neighborhoods.

Benefits Segmentation

A market segmentation technique that categorizes consumers based on the specific benefits they seek from products or services, rather than demographic factors.

Psychographics

Used in segmentation; delves into how consumers describe themselves; allows people to describe themselves using those characteristics that help them choose how they occupy their time (behavior) and what underlying psychological reasons determine those choices.