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Kate is the CFO of a major firm and has the job of assigning discount rates to each project that is under consideration.Kate's method of doing this is to assign an incrementally higher rate as the risk level of the project increases over that of the current firm.Likewise,she assigns lower rates as the risk level declines.Which one of the following approaches is Kate using to assign the discount rates?
Stereotyping
A cognitive process where individuals assign generalized attributes, beliefs, or perceptions to a group of people, leading to oversimplified opinions or prejudiced attitudes.
Neurological Disorder
A condition that affects the brain, spinal cord, or other nerves; this includes diseases such as epilepsy, Alzheimer's, and multiple sclerosis.
Projection
The psychological process of attributing one's own attitudes, feelings, or suppositions onto others or the future.
Functional Conflict
Is constructive and helps task performance.
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