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The value of a firm is maximized when the
Marketing Concept Era
A period in marketing history during which businesses began to focus on meeting the needs and wants of consumers as a way to differentiate themselves from competitors.
Consumerism Era
A period characterized by the emphasis on consumer rights, the proliferation of goods and services, and the increase in consumption as a part of the economy.
Sales Era
A period in the history of marketing, roughly from the early to mid-20th century, characterized by a focus on selling products through aggressive sales techniques.
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