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MM Proposition I with tax is based on the concept that the:
Customer Confidence
The trust and belief that consumers have in a company's products or services, influencing their willingness to purchase.
Rationalizer
An individual who justifies actions or decisions with logical, albeit sometimes flawed, reasoning to accommodate personal biases or avoid cognitive dissonance.
Unethical Behaviour
Actions that are considered morally wrong according to the widely accepted standards of a community or society.
Ambiguous Situations
Circumstances or scenarios that lack clarity or have multiple interpretations.
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