Mercier's Is Analyzing a Proposed 3-Year Project Using Standard Sensitivity

question 37

Multiple Choice

Mercier's is analyzing a proposed 3-year project using standard sensitivity analysis.The company expects to sell 12,000 units,±4 percent.The expected variable cost per unit is $7 and the expected fixed costs are $36,000.The fixed and variable cost estimates are considered accurate within a ±6 percent range.The sales price is estimated at $14 a unit,±5 percent.The project requires an initial investment of $90,000 for equipment that will be depreciated using the straight-line method to zero over the project's life.The equipment can be sold for $39,000 at the end of the project.The project requires $11,200 in net working capital for the three years.The discount rate is 11 percent and tax rate is 34 percent
What is the net present value for the optimistic scenario?

• A)$59,599.73
• B)$54,008.12
• C)$51,410.39
• D)$67,038.87
• E)$69,295.33

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Definitions:

Brand Loyalty

A customer's consistent preference for one brand over all others, often reflected in repeated purchases.

Economies of Scale

The financial benefits that businesses gain from their operation size, where the cost for each unit produced typically diminishes as the scale of operation grows.

Advertising Expenditures

The amount of money spent on promoting products or services through various media, aiming to increase awareness and sales.

GDP

Gross Domestic Product, the total monetary or market value of all the finished goods and services produced within a country's borders in a specific time period.