You Started an Online Business Three Weeks Ago

question 40

Multiple Choice

You started an online business three weeks ago.Thus far,you have averaged 10 sales a day,which is one sale for every five hits.You are now considering giving up your day job and becoming a full-time online retailer.You have calculated the amount of income you can earn based on 10 sales a day and know that level of income would support you in a comfortable fashion.The belief that you will have 10 sales per day on average if this becomes your full-time occupation is based on which one of the following?

• A)mental accounting
• B)anchoring and adjustment
• C)law of small numbers
• D)bubble and crash theory
• E)confirmation bias

---

Definitions:

Narrowcasting

The dissemination of information to a niche audience, as opposed to broadcasting to a wide audience.

Regional Music Festival

An event that features live musical performances, typically focusing on a specific genre or themes, and aimed at attracting attendees from a particular geographic region.

Outdoor Advertising

Advertising that reaches consumers while they are outside their homes, such as billboards, transit posters, and digital outdoor displays.

Cheapest Form

The most cost-effective variant or method of obtaining or producing a good or service without compromising its essential qualities.