Examlex
Which one of the following statements is correct?
Consumers
Consumers are individuals or organizations that purchase or use goods and services for personal or organizational needs.
Perceptual Map
A visual representation of how consumers perceive and position products or brands relative to each other along various dimensions.
Two Dimensions
An approach or analysis that considers two different factors or variables at the same time to assess a situation or make decisions.
Perceptual Map
A visual representation used in marketing to display customers' perceptions of a brand or product in relation to competitors, based on certain criteria.
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