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Rational economic decision makers will make a change only if
Goods
Physical items that satisfy human wants or needs, which can be bought, sold, or traded.
Maximizing Utility
The process or goal of obtaining the highest level of satisfaction or benefit from the consumption of goods and services, given constraints like income.
Utility
A measure of satisfaction, usefulness, or value that an individual or society derives from a good or service.
Consuming
The act of using up goods or services either by purchasing or utilizing them.
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