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Figure 4.2 shows the demand curves for a good. A shift from demand curve D to demand curve D' in the figure would be caused by a(n) :
Figure 4.2
Lifestyle Segmentation
The process of dividing the market into groups based on similarities in their lifestyles, interests, attitudes, values, and opinions to target marketing more effectively.
Psychographic Segmentation
A marketing strategy that divides a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.
Behavioral Segmentation
The process of dividing a market into groups based on consumer behavior patterns, including product usage and decision-making processes.
Demographic Segmentation
This refers to the process of dividing a market into segments based on variables such as age, gender, income, occupation, education, or ethnicity to tailor marketing strategies.
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