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The following diagram shows Ken's demand curve for neckties. When the price of neckties is $5, Ken purchases four neckties. When the price of neckties falls to $4, he purchases five neckties. A decline in the price of neckties causes his expenditure to:
Figure 6.3
Negative Reinforcement
The strengthening of behaviour by making the avoidance of an undesirable consequence contingent on its occurrence.
Operant Conditioning
The control of behaviour by manipulating its consequences.
Unpleasant Consequence
An adverse or negative outcome that follows an undesired behavior, serving as a deterrent.
Operant Conditioning
A learning process through which the strength of a behavior is modified by reinforcement or punishment.
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