Examlex
When a firm is operating at its minimum efficient scale,its short-run marginal cost of production is minimized.
Alliance Selling
A sales strategy where partnering organizations join forces to sell complementary products or services to enhance value to the customer.
Benefit Selling
A method of selling whereby a salesperson relates a product’s benefits to the customer’s needs using the product’s features and advantages as support.
Account Penetration
The effectiveness of a company's sales efforts in selling additional products or services to existing customers.
Order Getting
A sales activity that involves identifying potential customers and persuading them to make a purchase.
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