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Craylon Manufacturing produces a single product that sells for $130. Variable costs per unit equal $30. The company expects total fixed costs to be $60,000 for the next month at the projected sales level of 1,200 units. In an attempt to improve performance, management is considering a number of alternative actions. Each situation is to be evaluated separately. Suppose that management believes that a $12,000 increase in the monthly advertising expense will result in a considerable increase in sales. Sales must increase by ________ to justify this additional expenditure.
Vision
The ability to see or plan the future with imagination or wisdom, often representing a long-term goal or direction.
"Performance with Purpose"
A business philosophy aimed at achieving financial success while also making a positive impact on society and the environment.
Indra Nooyi
A business executive known for her leadership as the former CEO of PepsiCo, recognized for her strategic initiatives and focus on growth and innovation.
PepsiCo
An American multinational food, snack, and beverage corporation, known for products like Pepsi, Lay's, and Gatorade.
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