Explain Sensitivity Analysis and How Do Managers Use Sensitivity Analysis

question 111

Essay

Explain sensitivity analysis and how do managers use sensitivity analysis to evaluate its implications?

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Definitions:

New-Product Strategies

The plans and approaches a business undertakes to bring new products to the market effectively.

Product Diversification

A strategy employed by companies to increase profitability and achieve growth by adding new products or entering into different markets that differ from the existing lineup.

Brand Extension

The strategy of using an established brand name to launch a new or modified product in a different category.

Bic Brand Name

A well-known brand that specializes in making disposable consumer products such as lighters, razors, and pens.