Examlex
The product or service transferred between subunits of an organization is called an intermediate product.
Conviction
The firm belief in the truth of one’s products or services, often seen as necessary for successful sales efforts.
Prospect
A potential customer or client who has been identified as fitting a target market or demographic but has not yet made a purchase.
Mental Steps
The cognitive processes or stages one goes through when solving a problem or making a decision.
Purchasing Decision
The process of evaluating and choosing among alternative products or services to fulfill a need or desire.
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