Examlex
Managers need to understand customers because ________.
Reinforcement Theory
A theory in psychology that suggests behavior is shaped and maintained by its consequences, focusing on reinforcing desired behaviors and discouraging undesired ones through rewards and punishments.
Operant Conditioning
A learning process through which the strength of a behavior is modified by reinforcement or punishment.
Behavioral Perspective
An approach in psychology focusing on observable behaviors and how environmental interactions shape them.
Classical Conditioning
A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.
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