A Value-Added Cost Is a Cost That, If Eliminated,would Increase

question 177

True/False

A value-added cost is a cost that, if eliminated,would increase the actual or perceived value or utility (usefulness) customers experience from using the product or service.

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Definitions:

Rational Appeals

Marketing strategies that use logical arguments or factual evidence to persuade consumers of the value or benefits of a product or service.

Emotional Appeals

Emotional appeals are persuasive techniques that aim to evoke an emotional response from the audience to influence their thoughts or actions.

Claim Letter

A formal letter sent to a company or individual, asserting one's right to request a correction, refund, or compensation for unsatisfactory goods or services.

Sterling Silver

A metal alloy consisting of 92.5% pure silver and 7.5% other metals, often used for jewelry and silverware.