An Organization That Is Using the Product Differentiation Approach Would

question 50

Multiple Choice

An organization that is using the product differentiation approach would most likely do which of the following?

• A) focus on tight cost control to create a reputation of saving its customers money
• B) use innovative research and development and develop effective promotional campaigns to increase customer loyalty and charge higher prices
• C) provide products that are similar to competitors
• D) offer products at a lower cost than competitors

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Definitions:

Rotor Runout

The measurement of how much a brake rotor deviates from a perfectly flat orientation as it rotates.

Wheel Bearings

Mechanical assemblies that enable the wheels of a vehicle to rotate smoothly and with reduced friction on their axles.

Supply Reservoir

A storage tank or container that holds a supply of fluid, such as fuel, hydraulic fluid, or air, for use in various systems of a vehicle or machinery.

Primary Circuit

In brake systems, refers to the lead circuit in the system; in hydraulic brake systems on straight trucks this is usually the front brake circuit, whereas on large trucks with air brakes, it refers to the brakes over the tandem drive wheels.