An Organization Which Uses Product Differentiation Strategy Will Charge Higher

question 119

True/False

An organization which uses product differentiation strategy will charge higher prices.

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Definitions:

Noncustomers

Individuals or entities that are currently not purchasing or using a company's products or services but could potentially be converted into customers.

Direct Competitor

Entities that offer the same or similar products or services within the same market space and vie for the same potential customer base.

Brand Competitor

A brand competitor is a company or product that offers goods or services that are similar and target the same customer base as another product or brand.

Product Competitor

A company or brand that offers similar products or services within the same market, competing for the same customers.