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Kitchens Sales Inc.is approached by Mr.Louis Cifer,a new customer,to fulfill a large one-time-only special order for a product similar to one offered to regular customers.The following per unit data apply for sales to regular customers:
Kitchens Sales inc.has excess capacity.Mr.Cifer wants the cabinets in cherry rather than oak,so direct material costs will increase by $66 per unit.The average marketing cost of Kitchens Sales product is $173 per order.Other than price,what other items should Kitchens Sales consider before accepting this one-time-only special order?
Marginal Utility
The additional satisfaction or benefit received from consuming one more unit of a good or service.
Marginal Utility
The extra utility or satisfaction that someone attains from the consumption of one more unit of a product or service.
Marginal Utility
The extra pleasure or benefit gained by a consumer from consuming an additional unit of a good or service.
Utility Schedule
A table or graph that shows the satisfaction or utility a consumer derives from consuming different quantities of a good or service.
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