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A cost driver should be measurable and have an economically plausible relationship with the dependent variable which means:
Valentine's Day
A holiday observed on February 14th each year, celebrated in many countries around the world, dedicated to expressing love and affection towards partners, family, and friends.
Easter
A significant Christian holiday commemorating the resurrection of Jesus Christ, also celebrated with various secular traditions such as egg hunting.
Geographic Segmentation
A marketing strategy that divides potential customers or markets into groups based on their geographic location, such as by country, region, or city.
Demographic Segmentation
Dividing a market into segments based on demographic factors like age, gender, income, education, or ethnicity, to target specific groups more effectively.
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