Examlex
Firms that wish to minimize risk will attempt to
Target Market
A specific group of consumers identified as potential purchasers of a company's products or services, characterized by particular demographics or interests.
Brand Awareness
The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
Breakeven Point
The point at which total costs and total revenue are equal, meaning there is no net loss or gain.
Sales Growth
An increase in the amount of products or services sold by a company over a specific period, indicating the company's performance improvement.
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