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All else equal, which of the following is the most likely to occur if actual sales are much less than forecasted sales?
Assumptions
Assumptions are underlying beliefs or ideas that people take for granted without verification.
Artifacts
Objects made by human beings, typically with cultural or historical interest; in organizational culture, these can also include symbols, rituals, and practices.
Organizational Culture
Pertains to the shared beliefs, values, norms, and practices that shape the social and psychological environment of a business or organization.
Countercultures
Subcultures or groups within a society that significantly differ and may oppose certain aspects of the dominant culture or mainstream values.
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