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Discuss the qualitative factors that should be considered in the evaluation of proposals in addition to the quantitative factors.
Advocacy Advertising
A type of marketing aimed at swaying public opinion or promoting societal change in favor of a particular cause, policy, or position.
Controversial Practice
A method or procedure that is disputed or debated, often due to ethical concerns or differing viewpoints.
Business Cycles
Periods of economic expansion and contraction experienced by an economy over time, marked by changes in GDP, employment, and other economic indicators.
Predictable Impact
The anticipated effect or outcome of a specific action or event, based on prior knowledge or patterns.
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