Comparing "What Did Happen" with "What Should Have Happened" Aids

question 5

True/False

Comparing "what did happen" with "what should have happened" aids in the performance evaluation of a company.

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Definitions:

Marketing Channel

A set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption and, as such, which consists of all the institutions and all the marketing activities in the marketing process.

Upper Management

The highest level of executives within a company, responsible for overall strategy and decision making.

Marketing Channel Decisions

The process of selecting the most effective pathways to deliver goods or services from producers to end customers, influencing distribution strategies.

Implement

To put into effect or action; to carry out a plan, process, or instruction.