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A performance management and evaluation system is utilized so that a company can identify which of the following?
Product Cannibalization
The reduction in sales volume, revenue, or market share of one product as a result of the introduction of a new product by the same producer.
New-Category Entries
Products or services that introduce a new category to the market, often requiring the creation of demand and consumer education.
Planned Obsolescence
A business strategy in which the obsolescence of a product is planned and built into it from its conception, ensuring that consumers will need to purchase new products.
Ethical Issue
A situation or problem that requires individuals or organizations to choose between alternatives that must be evaluated as right or wrong, ethical or unethical.
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