Last Year, Amanda Jones Opened a Candy Store in a Busy

question 147

Essay

Last year, Amanda Jones opened a candy store in a busy shopping center. She spent a lot on advertising and attracted many customers into the store, but very few customers made purchases and sales were declining. Amanda paid attention to questions and requests made by customers and determined that they often requested items that were within the scope of her business but that she did not carry. When she offered to order items for her customers, delivery was usually too late and, again, sales were lost. What measures should Amanda take to improve her business?

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Definitions:

Norms

Shared expectations or rules within a society or group about how members should behave.

Predictive Validity

The extent to which a score on a scale or test predicts scores on some criterion measure, often used in the context of psychological testing and assessment.

Appropriate Norms

Standards of behavior that are considered acceptable and proper by a society or group.

Standardization

Establishing norms for comparing the scores of people who will take a test in the future; administering tests using a prescribed procedure.