The Fathers of the Balanced Scorecard, Drs

question 99

Essay

The fathers of the balanced scorecard, Drs. Kaplan & Norton, introduced four generic perspectives from which to view a business. Consider the following four questions and briefly describe the generic perspective that relates to the question and why.
1. How should we present ourselves to our investors and owners to be considered by them as a financial success and an attractive investment?
2. What do we have to offer our customers related to our product, customer intimacy, and operational excellence?
3. In what activities must we excel to be able to accomplish our financial and customer-oriented objectives?
4. What do we need to change in our infrastructure to achieve number 3?

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Definitions:

Individual Behavior

Individual behavior is the range of actions and mannerisms exhibited by individuals, influenced by their mood, personality, and environment.

Groupthink

A psychological phenomenon occurring within a group of people, in which the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Nine Inch Nails

An American industrial rock band founded in 1988 by Trent Reznor, known for their dark, edgy music and thematic explorations of disillusionment and social issues.

Bureaucracy

A system of government in which most of the important decisions are made by state officials rather than by elected representatives.