An Annual Analysis Called "Industry Norms and Key Business Ratios

question 96

Multiple Choice

An annual analysis called "Industry Norms and Key Business Ratios" is compiled and reported by

• A) Forbes magazine.
• B) Moody's Investor Services.
• C) Dun & Bradstreet.
• D) Mergent, Inc.

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Definitions:

Negative Punishment

The removal of a stimulus to decrease the probability that a behavior will recur.

Positive Punishment

Adding an unpleasant stimulus to decrease the probability of a behavior's occurrence.

Negative Reinforcement

involves the removal of an unfavorable event or outcome after the display of a behavior, which in turn increases the likelihood of that behavior in the future.

Positive Reinforcement

The addition of a stimulus to increase the probability that a behavior will be repeated.