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The continuity assumption acknowledges that estimates of net income are still useful.
Motivation
Motivation is the internal drive or external stimulus that prompts individuals to act or behave in a particular manner towards achieving a goal.
Consumer Involvement
Refers to the level of interest and personal relevance a consumer feels towards a particular product or service.
Involvement
The degree of interest and attention that an individual devotes to a particular activity, issue, or item, often affecting decision-making processes.
Motivation
The psychological process that arouses and directs goal-oriented behavior.
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