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Revenue Should Be Recorded When It Has Been Earned, Not

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Revenue should be recorded when it has been earned, not when the related cash has been collected.


Definitions:

TAM

Total available market; the total market demand for a product or service.

Total Available Market

The overall revenue opportunity available or total demand for a product or service within a market.

Entrepreneur-Intended

Describes a person or action deliberately aimed at creating new ventures or businesses, typically with a plan and intention to grow.

Market Sizing

A method of estimating the number of potential customers and possible revenue or profitability of a product or service.

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