Which Type of Information Would Be of Most Interest to Trade

question 13

Multiple Choice

Which type of information would be of most interest to trade creditors?

• A) Dividends declared
• B) Ability to pay debts
• C) Pollution of waterways adjacent to the firm's factory
• D) Continuity of orders for the firm's products

---

Definitions:

Emotional Advertising Appeal

A tactic in advertising that uses emotion to make a connection with the audience, influencing their purchasing decision.

Consumer and Brand

The relationship and interaction between the purchaser of goods or services and the reputation or image of the products offered by a company.

Emotional Bond

Refers to the deep connection and feelings of attachment between a brand and its customers, often leading to long-term loyalty.

Advertising Budget

The amount of money allocated by a business for promoting its products or services through various advertising media over a specific period.