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Michael is the payroll accountant for a non-profit.In his personal life,he is also a single father of three young children.On the day that payroll is supposed to be issued,his children are sick and he is unavailable to be at work.The employees' paychecks cannot be issued without his presence.Which ethical principle most closely governs this situation?
Family Brand
A marketing strategy in which a range of products is marketed under a single brand name, aiming to capture consumer trust and loyalty.
Private-label Brand
Products manufactured by one company but sold under another company's brand, typically a retailer’s brand.
Individual Brand
refers to a branding strategy where each product in a portfolio is given its own unique brand name and identity, distinguishing it from others within the same company.
Brand Extension
A marketing strategy where a company uses an existing brand name to launch a product in a different category.
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