Examlex
Financial ratio analysis is a form of horizontal analysis in that comparisons are made between different accounts in the same set of financial statements.
Market Segmentation
The process of dividing a market of potential customers into groups, or segments, based on different characteristics.
Integrated Communications
A comprehensive approach that ensures all forms of communications and messages are carefully linked together across various channels to achieve coherence and maximum impact.
Social Media
Platforms that enable users to create, share content, or participate in social networking online.
Logic Model
A systematic and visual way to present and share an understanding of the relationships among the resources, activities, outputs, and outcomes of a program.
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