Which of the Following Retailers Would Be Expected to Have

question 38

Multiple Choice

Which of the following retailers would be expected to have the highest gross margin percentage?

• A)Kmart
• B)Neiman Marcus
• C)Walmart
• D)A supermarket chain such as Safeway

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Definitions:

Fixed-Ratio

A schedule of reinforcement where a response is rewarded only after a specified number of responses, in behaviorist psychology.

Variable-Ratio

A schedule of reinforcement where a response is reinforced after an unpredictable number of responses, making it highly effective in maintaining behavior after it has been learned.

Violence-Viewing Effect

The phenomenon where exposure to violent media can increase aggressive behavior and desensitize individuals to real-life violence.

Desensitization

The process of reducing sensitivity or responsiveness to a stimulus by repeated exposure to it.