Which One of the Following Is Not a Consideration in Determining

question 68

Multiple Choice

Which one of the following is not a consideration in determining cost of a financial institution?

• A)Rates
• B)Fees
• C)Location
• D)Per-check charges

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Definitions:

Jingles

Short, memorable songs or tunes used in advertising to convey a product's attributes or benefits and to increase brand recall.

Advertising Wearout

The phenomenon where an advertisement loses its effectiveness due to repeated exposure over time, leading to audience boredom and a decline in response rates.

Advertising Burnout

A situation where consumers become indifferent to advertising messages after being exposed to excessive amounts of advertising.

Sleeping Effect

A phenomenon where the persuasiveness of a message increases with time after it has been initially discounted or forgotten.