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Your dad said that he was curious to know why there is so much fluctuation in the value of common stocks.In 1997 the prospects for Sun Industries became more uncertain and investors began to view it as a more risky investment than they had previously.To compensate for this added risk,investors increased their required rate of return on Sun Industries stock,resulting in a decline in its market value.This explains the factor of
Rational Decisions
Choices made by individuals that align with their own self-interest and are based on an evaluation of the costs and benefits of the action.
Marginal Costs
The extra financial burden of generating one additional unit of a good or service.
Marginal Benefits
The incremental satisfaction or advantage obtained from the consumption of an additional unit of a good or service.
Marginal Cost
Marginal cost is the increase in total production cost that arises from producing one additional unit of a good or service.
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